We were brought on board to reinvigorate interest in this under-appreciated Beverly Hills gem. At the request of the general manager we initially targeted the rejuvenation of local interest and awareness of the hotel’s bar/restaurant/patio. By identifying the setting as particularly appealing and recommending a unique and trend-appropriate mixology approach to the beverage menu we jointly came up with an “Herbal Cocktails” that proved exactly on target – and pre-trend –  for summer media interests. Our summer cocktail receptions and media outreach resulted in local and national exposure including 944, Los Angeles Confidential, Urban Daddy, Daily Candy and most impressively, being named to the “Best of Los Angeles” list published by LA Magazine. The Crescent was back on the map!