This local, boutique restaurant and gourmet market could have languished without the renown it deserved for years. But with a keen eye for the media’s appreciation of an untold story and a yearning for “authentic” experiences, we identified a roster of newsworthy programming and products. By carefully hand-crafting individual and outlet specific media pitches we landed the restaurant in a long list of desirable national and local print media outlets, as well an impressive roster of web and broadcast media. Highlights include O: The Oprah Magazine, InStyle, Food & Wine, Bon Appetit, Los Angeles Times, Sunset, and much more.