In today’s media-absorbed world, publicists have a lot to consider when representing a client. Today, we’re focusing on one element – the client’s voice. We’re taking a closer look at how publicists find, maintain and evolve the client’s voice through social media, blogs, newsletters, etc. while also capturing the attention of the desired audience. When [...]
It feels good to do good. And its good business to do good. But what doesn’t feel so good is roping your friends, family and clients into helping your do-gooding efforts! Recently TBG raised funds for two causes close to our hearts, Much Love Animal Rescue and APLA’s AIDS Walk. In both cases we needed [...]
Social media has without a doubt become one of the biggest and most effective tools in branding strategy . According to Facebook’s internal statistics, the social media platform has approximately 552 million daily users worldwide and when you consider the rapid growth of other social platforms like Twitter, Instagram, Tumblr or Pinterest, that adds up [...]